How to Leverage Form 990 to Build Stakeholder Trust

Leverage Form 990? Really?

What is a commonly neglected marketing tool? It’s your IRS Form 990. IRS Form 990 is more than just a tax form that many nonprofits must file every year. It’s an opportunity to demonstrate to the IRS, as well as to current and potential stakeholders, that your organization is well-run and financially sustainable. It is also an opportunity to showcase key mission-centric programs.

What you’ll learn from this guide:

1. Thorough understanding of Form 990 and it’s variations.
2. Insights on identifying key marketing opportunities within Form 990.
3. Strategies for crafting engaging narratives that highlight your nonprofit’s
   achievements and impact.
4. Proven methods to establish trust and transparency through Form 990.
5. Innovative ideas to maximize the reach of your Form 990 disclosures.